Online Reputation Management Case Study
BRANDS UNDER ATTACK

Unsolicited Commercial Emails

emailThere are legal requirements governing unsolicited commercial emails, also known as SPAM.

  • Companies must clearly identify the email as an advertisement
  • They must provide a valid physical postal address
  • The message must also include an option to opt-out of receiving further emails

These are some, but not the only, conditions unsolicited commercial emails must follow. If any of the conditions are not met, the email is in violation of federal law and the sender may face up to $16,000 in fines for each violation. There are also specific state laws that may be in effect. If you receive an unsolicited commercial email you can forward the email to spam@uce.gov.

Keep in mind the most important rule of thumb when receiving unsolicited commercial emails: if you did not initiate the contact, never give out your personal information.  Go here for more information on business value.

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photo by: Ed Yourdon
Comments (2)

2 Comments »

  1. Great point! I cannot stand to receive emails without an opt out option. Even if I subscribe to an email listing, eventually, I want to be able to unsubscribe from it.

    Comment by Aiden — September 1, 2011 @ 4:08 am

  2. That is an important rule of thumb to remember. I did not realize companies must provide a valid postal address. Thanks for the tip.

    Comment by Ashton — September 23, 2011 @ 8:10 pm

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